4 Things to Know About Accepting Apple Pay, Contactless Card Payments

4 Things to Know About Accepting Apple Pay, Contactless Card Payments

Contactless card payments are becoming popular. One of the most well-known forms of contactless card payments is Apple Pay which allows users to make payments with a single touch. If you are considering offering Apple Pay at your business, here are few things you need to know.

Apple Pay is secure.

Cards are programmed onto users’ devices so card information is never out in the open.

Apple Pay is a widely used form of contactless card payment. 

In an August 2016 article, Mac World noted that “the service is now used in three-fourths of mobile wallet transactions made in the United States, and that more than 1 million new users join every week.” The following are a handful of stores using it:

  • McDonalds
  • Whole Foods
  • Petco
  • Mariott
  • Starbucks
  • Panera Bread
  • Staples
  • Nike
  • Walgreens
  • Subway

Consumers demand secure and quick ways to pay and Apple Pay offers that solution.

Apple Pay encrypts consumers’ data which adds an extra layer of protection.

As noted on Apple’s website: When you add a credit, debit, or prepaid card to Apple Pay, the information that you enter on your device by typing or using the iSight camera is encrypted and sent to Apple servers. If you use the camera to enter the card information, the information is never saved to the device or stored to the photo library. Apple decrypts the data, determines your card’s payment network, and re-encrypts the data with a key that only your payment network (or any providers authorized by your card issuer for provisioning and token services) can unlock.

Paying with a contactless solution such as Apple Pay is arguably the fastest way to pay.

Because no contact is made, merchants don’t need to physically accept cards and process them or ask consumers to load them into their terminal. There’s also no waiting for a terminal to read and accept EMV chips. Paying with Apple Pays happens in seconds: consumers just hold their iPhone near the reader with their finger on the Touch ID. If they’re using an Apple Watch, they double click the side button then hold it near the reader. When paying for online purchases with Apple Pay, consumers don’t need to create an account when checking out; all of their information is already stored with Apple Pay.

For more information about Apple Pay or to offer it at your business, contact us at 800-717-1250 or marketing@pplocal.com and mention this post.

Image: Apple.com

Marisa is an award-winning marketing professional who has over six years experience in the space. Her work has been featured on Huffington Post, Business.com, Social Media Today, and other notable publications. As Priority's Marketing Director, Marisa is responsible for coordinating each of the company's marketing initiatives from social media to the NJBIA partnership.

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