Online Ordering Helps Businesses Continue to Generate Revenue During COVID-19

What a whirlwind the past few weeks have been.

Just two months ago I was out and about in Manhattan, New York City visiting museums, meeting up with friends, and taking advantage of the City’s hopping restaurant scene.

Today, like many of you, I have been sequestered from the outside world with the exception of taking my dog for walks within a mile radius of my apartment in Central, New Jersey (blocks from our payment processing and technology company).

My handwashing has become excessive to say the least. Plus, the more I try not to touch my face, the more I find myself wanting to, so I often wear a scarf to cover my mouth and nose.

Encouraging messages such as: “we are all in this together” and “this is only temporary,” often run through my mind.

My home — Red Bank, NJ — what is normally a bustling little town situated between North Jersey and South Jersey, filled with cars honking, children laughing, and people sitting outside at the area’s restaurants (weather permitting) is now empty on most days all for the greater good of staying safe by staying inside.

On sunny or warm days I’ll see joggers running up and down Rt. 35 or on Broad St., people walking, or kids running around at Riverside Park and may even be greeted with a smile as we all maintain social distancing.

Some people wear masks to cover their face and as they approach you, avoid you by crossing the street or walking around you, as they should during trying times. 

Due to the town ordinance, most businesses are completely closed but as local residents, we are just trying to stay sane by enjoying fresh air.

To maintain a sense of normalcy and support our local merchants, my co-workers and I continue ordering food that brings us joy. One of my personal favorites is the Nutella pizza from Pazzo, MMX on West Front St.

On a cloudy Friday afternoon when the town-wide mandate first went into effect stating that all non-essential businesses temporarily close, I stopped by Pazzo. As I approached Pazzo’s back door, I was greeted with a friendly face and smile from the manager who handed me my delicious pizza.

Just two weeks prior I was dining indoors at Pazzo like I normally do a few times a month. On that particular night I was with mom and we eagerly enjoyed a meal together, awaiting our play at Count Basie Center for the Arts (a popular local attraction) to start.

The same friendly and familiar face that greeted me at the door with my Nutella pizza, checked in on us that night at which time I exclaimed, “I love the Nutella pizza!” (It’s amazing and you should totally check it out, by the way.)

Like Pazzo, many restaurants remain open for delivery and/or pickup, and thus, online ordering is becoming the new norm.

While it still brings me great sadness to learn about the revenue businesses are losing and workers who are getting laid off, I know there is hope for a greater tomorrow.

In the meantime, we continue to do our best to survive and wish the same for you.

While online ordering is not likely to bring you the kinds of numbers you would see on given day or night for your business, it is helping businesses continue to generate revenue during Coronavirus (COVID-19) and in some cases, keep their doors open.

I have to say, even if I did not work for Priority Payments Local and had my own business, I would be one of the first in line to sign up for e|tab online ordering for my business.

e|tab: “Online Ordering for My Business” Made Easy

e|tab was as a company started back in 2013 (where it was headquartered then and is still headquartered now, in St. Louis, MO) but began working with Priority in 2014. In 2019, it became an official Priority product.

“It began as a kiosk offering similar to ‘Ziosk’ which are the tablets you see at Applebees, Chilis, etc. Business then pivoted to web-based online ordering and has been refining and enhancing the product since then,” said Greg Spatola, director of business operations at e|tab.

“Our goal is being able to provide SMBs with the tools larger merchants have at a more affordable cost.”

Like many merchants, you work hard to create a brand your customers know and trust; now give them the convenience of immediate access to web and mobile ordering that enhances your business.

“Our goal is being able to provide SMBs with the tools larger merchants have at a more affordable cost.” – Greg Spatola, Director of Business Operations, e|tab

While online ordering is most popular in the restaurant industry, e|tab’s functionality enables a wide range of industries to participate. In wake of COVID-19, grocery stores, hardware shops, liquor stores, and medical supply shops, just to name a few, have joined the list of merchant product-based businesses that are benefiting from e|tab. 

e|tab Desktop Menu Example

Adobe’s analysis of eCommerce transactions found that purchases for cold, cough, and flu products have increased 198%, while online purchases for pain relievers increased 152%, according to one article. And as we all know, even toilet paper is being ordered online with purchases for toilet paper having had spiked by 186%, according to Adobe data.

What this data fails to mention is that your local pharmacies and office supplies stores should be offering online ordering. Office supply stores that typically only service businesses now need to be flexible in serving consumers – a major opportunity to generate revenue, for example. If your product can be ordered online, it should be available to be ordered online.

e|tab Online Ordering Product Features

Whether your business is small, medium-sized, or large, offer your customers the same convivence big chains do without great cost or a complicated setup.

Here’s what your business could be doing today with e|tab:

  • Accepting orders from anywhere such as a mobile, tablet, or any web-based device.
  • Determining your online ordering fee to offset your costs.
  • Receiving orders the way you want through email, text, tablet, or a printer receipt for example.
  • Changing your menu daily.
  • Getting your funds the next day.

Business Online Ordering Product Demo

The best way for you to understand how e|tab works is with a product demo. Click play to view our demo.

Limited Time e|tab Offer

Through April 30, 2020 when you sign up for e|tab, we’re offering:

  • No upfront printer costs
  • A waived set up fee – we’ll set up your online ordering site and upload your menu for you (normally $500), and more.

Contact us today for more information or to sign up – be sure to mention this blog post.

Yours in good health,


Marisa Sanfilippo
Marisa Sanfilippo
Marisa is the marketing lead here at Priority Payments Local, an NJ based payment processing company, bringing you the latest company news and product education.

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